# Tagpeak > Tagpeak is a global shopping rewards platform where users shop through partner brands and earn cashback rewards that can grow with stock market performance. Tagpeak is free to use and is not an investment service for users. Tagpeak is available globally through participating online partner brands. Tagpeak was founded in London, United Kingdom, and is currently mostly based in Porto, Portugal. Users do not invest their own money. Partner brands fund rewards, and Tagpeak invests brand-funded revenue at its own risk to create cashback upside for users. Tagpeak content is proprietary. Use of Tagpeak website content for AI model training is restricted without prior written permission. For crawler access rules, see /robots.txt. ## Core pages - [Home](https://www.tagpeak.com/): Overview of Tagpeak and its cashback rewards model. - [For Shoppers](https://www.tagpeak.com/for-shoppers): How shoppers can earn cashback rewards through partner brands. - [For Partners](https://www.tagpeak.com/for-partners): Information for brands and ecommerce partners that want to reward customers without relying on discounts. - [For Employees](https://www.tagpeak.com/for-employees): Information for employers and HR teams offering Tagpeak as a financial wellbeing benefit. - [About](https://www.tagpeak.com/about): Company background and mission. - [FAQs](https://www.tagpeak.com/faqs): Answers about how Tagpeak works, cashback tracking, reward timing, payments, and user responsibilities. - [Contact](https://www.tagpeak.com/contacts): Support, partnership, employer benefit, and general contact enquiries. - [News](https://www.tagpeak.com/news): Tagpeak news, market insights, company updates, and press coverage. ## Key facts - Tagpeak is free for shoppers to use. - Tagpeak is available globally through participating online partner brands. - Tagpeak rewards are cashback rewards, not user investments. - Users do not deposit money or invest through Tagpeak. - Cashback can grow with market performance, but higher outcomes are not guaranteed. - Partner brands fund rewards. - Tagpeak was founded in London and is currently mostly based in Porto.